Jarir’s upward growth seen intact going forward: Chairman

Jarir Marketing Co. is poised to maintain its upward growth trajectory going forward, thanks to the elevated demand for smartphones and the development of artificial intelligence (AI)-enabled services, which bode well for the company's sales, Chairman Muhammad Alagil told Argaam in an interview.

 

The company’s sales in Q4 of each year often look inherently different than the other three quarters due to seasonality. However, Jarir is noticing changes in consumer behavior given growth in installment buying, albeit with a cautious approach to spending, Alagil noted.

 

Despite the fierce market competition, Jarir's 2025 expansion plans remain on track. The company opened a new showroom in Red Sea Mall in Jeddah and another in Jubail, while also replacing some existing ones. The inauguration of a new showroom in Dammam is in the pipeline, according to Alagil.

 

Further, the company’s performance in GCC markets is still sound, the top executive pointed out, expecting this growth trajectory to be sustained over the coming period.

 

Alagil also noted that Jarir is proceeding with its dividend distribution policy, akin to payments of previous years.

 

According to data available with Argaam, Jarir’s Q1 2025 net profit inched down by 1% to SAR 217.3 million, from SAR 219.3 million in the year-ago period.