Tanmiah holds 20% of poultry market in the kingdom, we aim to enhance presence in ready-to-eat meals: Group CEO

Zulfiqar Hamadani, CEO of Tanmiah Food Co.

Zulfiqar Hamadani, Group CEO of Tanmiah Food Company, said that the company holds about a 20% volume market share in the retail poultry sector in the kingdom, while it holds 22% in the Hypermarkets & Supermarkets Channels, the biggest retail channels in Saudi Arabia. Tanmiah has a strong market position and is a B2B supplier to major brands like McDonald’s and Burger King.

On the sidelines of the Middle East Poultry Expo, Hamadani told Argaam that the last three months of 2024 was one of the company’s best-performing quarters, despite market challenges.

He emphasized that product quality and brand strength were key factors behind this performance, alongside the expansion of Tanmiah’s distribution network and new product launches that further boosted the company’s position in the local market.

Hamadani added that partnerships with global companies enabled Tanmiah to benefit from the best international practices in areas such as quality, innovation and customer service, which positively reflected on its overall performance.

He pointed out that Tanmiah is experiencing a phase of accelerated growth, with five expansion projects currently underway, including new slaughterhouses, farms, processing plants, and distribution centers. It is also launching more nutritious and convenient products that make cooking easier and offer better taste. This is aligned with Tanmiah Product strategy to cater to consumer needs of healthy and convenient products.

Tanmiah is currently working on strengthening its presence in the ready-to-eat meals sector, having launched a range of new products — many of which will enter the market very soon like the new product line being launched ‘Tanmiah Taste Secrets’, a range of ready-to-cook line.

The company is focusing on providing ready-to-cook meals that are closer to the traditional Saudi cuisine, rather than relying solely on conventional global products like burgers and nuggets. These products are currently underway and will be launched under various brand names.

He noted that Tanmiah’s growth strategy relies heavily on partnerships, both international — such as with Tyson, RBI and MHP — and local, through collaborations with farmers operating under the build-to-lease model, where Tanmiah provides the expertise and equipment necessary. This, in turn, has contributed to the growth of the entire segment.

Tanmiah has recently signed new MOUs and partnerships with global firms such as US-based Griffith Foods, which is specialized in spices and food ingredients, Vibra Foods, which is one of the world’s largest producers and suppliers of poultry, the Chengdu Institute of Design and Research (CDI) and Emerge in the field of solar energy. These partnerships help the company push growth by using advanced, more efficient technologies, allowing it to continue expanding by leveraging the expertise and capabilities of world-class partners in their respective fields — enabling faster and more cost-effective progress.

Regarding competition, Hamadani explained that all companies seek to achieve food security in the Kingdom aligned with Vision 2030, adding that Poultry market is very competitive but Tanmiah strategy is focused on differentiating itself through quality, innovation and service level.

On Q1 2025, the CEO affirmed that the company cannot disclose unofficial results or forecasts, adding that Tanmiah has the resilience and innovation required to overcome challenges and continue its upward trajectory.

According to Argaam data, Tanmiah’s net profit rose to SAR 95.8 million in 2024, an increase of 26% from SAR 75.9 million in 2023.